Carole Felton, MBA, President of Carole Felton Communications, Past President of the American Marketing Association (Phila. Chap.), is in the vanguard of related fields of Marketing , Public Relations and Social Media.
Services
Publicity, Promotion
- Image and brand building
- Corporate product positioning
- Public awareness/education
- Newsletters, reports, publications
- Seminar coordination
- Press Conferences
- Special Events
- Drip Campaigns, A-B Testing
Social Media
- Content strategy
- Traffic-building and conversions
- Digital and e-commerce content integrated with traditional media consistent with relevancy and where your customers are today
- Management of online reviews
- Issue shaping
Crisis Management/Reputation Marketing
- Establish and manage plan of action; compile and manage internal and external communications
- Integrate with overall marketing program
Environmental Marketing
- Green branding and partnerships
- Eco-friendly and eco-Innovation
- Environmental sensitivity
- Social awareness programs
Philanthropy/Fundraising
- Grant writing and proposals, coordinating special projects; sponsor packets
- Community relations
Advertising/Writing
- Speechwriting, ghosted articles, newsletter/blog content
- Sales support material and collaterals
- Concept consulting (research, compilation, writing)
- Scripts
- Annual Reports
Sales Promotion
- Branded, customized marketing plans
- B2B, B2C Communications management
- Consumer/Demographic marketing
- Concept and strategy consulting
- Ongoing review, assessment and refinement of marketing programs
Personal Selling
- Group presentations
- One-on-one training
- Prospecting and outreach strategies